The Crisis Show Library on Audio Now Rolling Out

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Today we’re proud to begin the rollout of The Crisis Show Library on audio. It will consist of nearly all 100 episodes of The Crisis Show that began production in June 2012 and running through Spring 2015.

We are rolling out 20 of our favorite shows this weekend on a wide variety of topics: natural disasters/emergency management, social media crises, health crises, CEO leadership and workplace violence to name a few.

For the past three years, we’ve put much effort into making the show about crisis management education from many angles. And we’ve attracted some of the best minds in the business around the globe as guests — all who have given much of their time to deliver information viewers/listeners can use immediately. I thank them!

The show has mostly been broadcast live (with some pre-recorded the same day) to deliver up-to-date analysis of high profile crises: Newtown, CT school shooting, Superstorm Sandy, Australia brushfires, a Brazil nightclub tragedy, a horsemeat scandal that swept Europe, virus outbreaks on cruise ships, deadly tornadoes and earthquakes, the Boston Marathon bombing and major transportation disasters around the world.

We’ve covered CEOS, world leaders, college presidents and celebrities involved in recalls, scandals, crimes, natural/manmade disasters and reputation crises.

This Crisis Show was born on Google Hangouts on Air/YouTube and you can still watch the videos there. But having high resolution audio files that can be easily played in your car, tablets/iPads and mobile phones makes it more accessible than ever. (Note: My guitar hero Jimmy Page was NOT available to produce the audios but they still sound pretty darn good:))

Most episodes will cost $2.99 with a few at $3.99 because of their extra time/file size and additional guests. These include our special “Back to School” episodes and some “anniversary” editions that include mini All-Star teams of crisis management packed into extended shows.

If you ultimately purchased the entire library at say $299, that’s still cheaper than what you would pay today for a one or two hour webinar or seminar. So, in my humble opinion, every episode we make available is a fabulous value and costs less than most fancy coffees. Caffeine aside, this information WILL help you sleep at night because you will quickly gain confidence in your ability — and your staff’s ability — to manage a serious crisis that can ruin your organizations reputation.

We’re using a platform called Gumroad and hope you find it easy to use for purchasing and downloading your files from The Crisis Show Library. But if you have any issues with it, just email me: rich@richkleincrisis.com or TheCrisisShow@gmail.com. You can also DM me on Twitter via @RichKleinCrisis and @TheCrisisShow.

Thanks to everyone around the world who has watched and supported the show the past three years.

And thanks in advance to those ready to buy our audio episodes.

You will certainly learn much about what to do and say before, during and after a crisis to protect hard-earned reputation in front of your critical audiences.

PS…We don’t want to break the Internet by rolling out all episodes at once so please be patient as we spread these out over the coming week.

 

Quick Overview of The Crisis Management Advisor on Google Helpouts

This video will briefly explain how The Crisis Management Advisor works.

Here’s the link to The Crisis Management Advisor profile on Google Helpouts.

Introducing The Crisis Management Advisor on Google Helpouts

I’m thrilled to be selected by Google this month as the first Crisis Management advisor on the new platform known as Helpouts. Helpouts allows me to counsel clients around the world with high resolution video that also allows us to share screens and collaborate. It’s been made so easy to make an online appointment and to pay for your time with me, either by the minute or by the session.

I look forward to meeting and advising individuals, companies and organizations facing crisis situations in 2014 and beyond using this great tool.

On the Helpout, I’ll quickly gauge the seriousness of your crisis, make recommendations and then get to work on the process of protecting your reputation.

That can take the form of creating sharp content that influences public opinion, helping to identify the right spokespeople, conducting media training for mock interviews and news conferences, teaching you how to deal with the media and how to use social media at all stages of a crisis (Facebook, Twitter, Google+, YouTube and more).

Remember – a few hundred dollars spent on a Helpout could save millions of dollars of lost revenue due to a crisis situation that catches you and your organization off guard and that could destroy goodwill and hard-earned reputation.

Simon Says: We Don’t Care About People & Abercrombie No Better At Roosevelt Field

Compassion. Humanity. How hard is that? Well, for Simon Malls, owners of Roosevelt Field mall in Garden City, Long Island, as well as Abercrombie & Fitch, guess they just can’t find the time to offer a statement of concern for the nine workers overcome by carbon monoxide poisoning this morning. Check out the tweets Simon/Roosevelt sent out a good three hours after the incident:

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And this tweet from Abercrombie at 12:30 pm EDT today (June 20):

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In today’s instant news cycle, it’s mandatory to post SOMETHING on social media — particularly your Twitter profile and Facebook page — in a crisis where people are hurt on or near your properties.

Instead of turning people off with “we’re open, come shop” the message should have been at least: “Our hearts and prayers go out to the workers injured today at our Roosevelt Field location. We’re working closely with authorities to investigate the cause.” (Simon Mall example).

Abercrombie could have said something similar.

Shame on Simon Malls and Abercrombie. Companies and organizations must put people first especially when lives are in danger.

Sometimes the problem lies at the top of the organization and other times it’s because companies employ junior social media people who have no clue about crisis situations or reputation management.

Either way, it’s an issue all companies must think about if they care at all about their long term reputation.

One (PRISM) News Story, Many Companies in Crisis Mode

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James R. Clapper, Director of National Intelligence (U.S.)

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Verizon CEO Ivan Seidenberg

News this week about the existence of a secret U.S. government data collection program known as PRISM is a great example of how one investigative news story in just one influential publication can rock a major industry all at once. The revelations forced most of the major Internet players (Google, Facebook, Microsoft, Yahoo! Apple)  to rush out with media statements and blog posts that suddenly put them on the defensive with millions of their customers about privacy, already a sticky issue for years before we knew about PRISM. They all said basically the same thing: that they didn’t know about PRISM and that customer privacy is very important. Blah, blah, blah. This of course was after the initial story in The Guardian that focused on Verizon’s confidential cooperation with the National Security Agency.

This should be a wakeup call to companies everywhere. What is the major media story in the works about YOUR company and/or industry? If you have no idea, maybe it’s time to think about what could be written/reported about your business that might not be so glowing — that could seriously harm your reputation. Then, get to work on a draft media statement that you can refine slightly if your nightmare becomes reality. In that statement, make sure you use people language, not legalese, if you want it to be taken seriously by the media and the court of public opinion.

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Want to learn more about drafting protective media/social media statements for a possible business crisis? Need comprehensive media training (done in person and via Skype) so you are confident in facing the media? Need a crisis management/crisis communications plan that can be smoothly executed when a serious crisis hits your organization?

Email rich@richkleincrisis.com, call Rich Klein at (347) 926-3530 and also check out past episodes of The Crisis Show.

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Law Firm Partners: 10 Actions To Polish Your Reputation in 2013

December is a great time for law firm partners to plan for significantly raising visibility and improving reputation in the new year.

Here’s 10 actions you can start implementing right now so you are positioned for business growth in 2013:

1 – Fix your biography so people can learn quickly what you’ve accomplished for similar clients in recent years. Did you win a high stakes litigation for a Fortune 500 company? Did you handle a mega-merger that was favorable to client? Lead with your best stuff, NOT where you went to law school!

2– Put some meat on your LinkedIn profile. The same revised biographical info on your firm website can go on LinkedIn. Be sure the copy is about how you serve and succeed for clients and not a laundry list of fancy titles and bar memberships.

3 — Learn how to use the Advanced Search capabilities on LinkedIn to create a powerful list of prospects customized by items such as geography, job title, company, etc.

4 — Consider launching a practice-specific blog. And, no, you don’t have to blog every day. You can post as little as once per week or month and the posts can be just a few sentences or a short audio or video.

5 — Create a Twitter account and start Tweeting every few days. An easy way to start is by sharing other people’s news that is related to your practice or linking to your new blog post.

6 —  Record and post to YouTube a 2 to 3 minute video that analyzes a hot legal issue in your practice (s) area. This is one way to establish/expand your thought leadership and will improve your search engine results very quickly.  Here’s one we did for a client earlier this year that received 8,000+ views and another that has surpassed 10,000 views.

7 — Identify and secure speaking engagements where your best prospects gather. Want to be a more powerful presenter? Study Steve Jobs and read The Presentation Secrets of Steve Jobs. You can also watch a wide variety of great presentations at TED. Here’s one by Seth Godin that is a great example of excellent presentation and inspiring content.

8– Learn how to deal more effectively with the media and consider hiring a professional who can help you with messaging, transitions, body language and answering the toughest questions.  (At LawFirmsPR, we now do this kind of training by Skype, including a video recording and written audit, so you can quickly learn and improve.)

9– Increase your likability and trust. I highly recommend reading The Likability FactorTrust Agents and Book Yourself Solid.

10– Learn more about crisis/litigation communications for your firm and your clients. A good place to start is The Crisis Show,  a weekly Internet broadcast I started in June 2012 with case studies on a wide variety of crises that touch the legal world —  and with nearly 20 hours of free content so far.

Internet Radio Show: How To Use Social Media To Increase Search Engine Results

Here’s a link to my Blog Talk Radio show, How To Use Social Media To Increase Search Engine Results. It airs on Wednesday, August 11 at 2 p.m. ET.

You can listen in over the Internet or call (646) 721-9434.