I’m thrilled to be selected by Google this month as the first Crisis Management advisor on the new platform known as Helpouts. Helpouts allows me to counsel clients around the world with high resolution video that also allows us to share screens and collaborate. It’s been made so easy to make an online appointment and to pay for your time with me, either by the minute or by the session.
I look forward to meeting and advising individuals, companies and organizations facing crisis situations in 2014 and beyond using this great tool.
On the Helpout, I’ll quickly gauge the seriousness of your crisis, make recommendations and then get to work on the process of protecting your reputation.
That can take the form of creating sharp content that influences public opinion, helping to identify the right spokespeople, conducting media training for mock interviews and news conferences, teaching you how to deal with the media and how to use social media at all stages of a crisis (Facebook, Twitter, Google+, YouTube and more).
Remember – a few hundred dollars spent on a Helpout could save millions of dollars of lost revenue due to a crisis situation that catches you and your organization off guard and that could destroy goodwill and hard-earned reputation.