Law Firm Marketing Tools And Tips Using the (new) iPad

Here are some apps and ideas for lawyers and law firms that want to harness the power of (the new) iPad to be more efficient and to reach new prospects.

Videotaping Seminars & Speaking Engagements

Videotape your seminars, speaking engagements and other firm events in high definition using the native Camera app. But if you want to shoot, edit and upload all inside of one app, then consider Vimeo, Avid Studio or iMovie. Avid Studio makes it easy to upload clips directly to YouTube and Facebook. The iMovie app has a steeper learning curve than Vimeo and Avid, but it has the best sharing features, allowing you to upload to YouTube, Vimeo, Facebook and even CNN’s iReport.

Vimeo is also a great video hosting site alternative for professionals who want to avoid the often-juvenile and ad-filled YouTube channels and pages, but I recommend posting to both for optimal search engine results.

In a crisis, all these video tools can also be used to record and quickly distribute a managing partner’s media statement.

Law Firm Photos & Graphics

Use the built-in Camera app, but for more versatility and precision, use Pro Camera. To edit photos right on the iPad, use either PhotoShop Express or iPhoto for the iPad, but please, do NOT stand in front of law books, law degrees or  staircases when posing! SmugMug (an app and desktop) is a great place to post your photos and is used by many professional photographers. Pinterest is also increasingly being used by businesses to showcase photos and infographics, as well as videos.

Taking Notes–Text and Audio

Notability, Evernote and Penultimate are my three favorite note-taking apps. You can use your fingers for all three (Notability the best for this) or a stylus. Evernote also includes audio recordings. Use Dragon for dictation as the accuracy of this program has vastly improved in recent years.

Staying on top of the news

Try Mr. Reader, an RSS feed that lets you stay on top of all the news by topic, practice, industry, etc. I also like the iPad apps for AP (Associated Press), Reuters Pro, Bloomberg, BBC News, CBS News, CNBC and The Drudge Report, because it has so many news links in one place. Newspapers is a nicely designed app to search for media websites from around the world.

Business Social Media Apps

Instead of Twitter, use Tweetbot, which has a better interface that provides quick access to law firm mentions, messages and retweets.

Flipboard — Great way to use Facebook and Twitter for easy reading and posting.

LinkedIn — The top business app was recently revamped and it’s gorgeous. Now you can even integrate your calendar and see key information on one page with minimal navigation.

Google+ — Great place to create a law firm page that connects back to your website. Use it for posting  links from your website, blogs, photo albums, video channels and more.

Jeffrey Gitomer’s Little Pocket Reference — Videos, articles and blog posts from the guy who has redefined sales. He also got me hooked on the phrase “business social media.”

Presentations

Keynote — Apple’s intuitive and beautiful app for preparing slide presentations, it outdoes Powerpoint. PresenterPro and Present (60 Presentation Tips) will improve your content and stage presence.

Music

OK..this isn’t really for marketing, but to relax before, during or after all your hard work! Check out NPR Music, Aweditorium (great new music, amazing interface), Wolfgang’s Vault  (incredible audio from live concerts for us baby boomers) AOL Radio and Pandora. And if you’re not crazy about iTunes design, try OnCue for your music player.

What are your favorite iPad apps? Please chime in.

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