Legal Marketing and Lawyer Videos: A Case Study

For more than a decade I’ve enjoyed shooting and editing high definition videos in my personal life. So, in late 2010, I decided to add the service to my LawFirmsPR and Rich Social Media businesses. My most recent projects for a New York criminal defense attorney, though, have received thousands of views in March 2012 alone…9,000 views to be more precise as we write this.

Here’s one that was posted on March 3, 2012 that, as of today,has 5,180 views and 176 “Likes” on YouTube. It also is #3 on YouTube for the search “juvenile crimes.”

And here’s the second one, posted March 13, 2012,  tied to breaking news. It has 4,000 hits and 114 “Likes” on YouTube and is on the 1st page of Google Videos and YouTube for a wide variety of popular searches related to this story.

If your law firm is NOT yet using video to deliver valuable information to prospective clients, then you are missing out on an opportunity to let people get to know you when you can’t meet with them in person. What’s more, the Google/YouTube analytics offered us great marketing insights into how people first found the videos, whether it was YouTube, Twitter, Google+ or Facebook. So unlike some other forms of PR/marketing communication, the data here is measurable. And most lawyers would be surprised to learn which social media site our client received the most hits from.

You don’t need to create a “viral” video to succeed. These two videos not only raised our client’s visibility online but we used one in a media pitch that resulted in a reporter from the Associated Press quickly requesting an interview with our client…and yes he got quoted in the article that was picked up by thousands of media outlets around the world.

To learn more about creating videos for your law firm, please send an email to rich@LawFirmsPR.com or call 646-789-5459.

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