As law firms start 2010, here are some business development leaders outside the legal world whose knowledge can help partners to increase business in the new year:
Jeffrey Gitomer – a syndicated columnist and author of numerous sales books who truly stands above all the so-called sales experts. His Little Red Book of Selling is the best book on new business that I’ve ever read. And yes, lawyers DO have to “sell” themselves in this new economy, even if they despise the word and the activity itself.
Here’s a sample of Gitomer’s tips on YouTube that can easily be applied to law firm marketing/new business ideas:
Chris Brogan – Part of the dynamic “Trust Agents” duo and co-author of the best selling book by the same title. If you want to understand social media and business and technology, read his book and blog. You might also check out his new business, New Marketing Labs.
Here’s a link to a Brogan speaking engagement at the Web 2.0 Expo from November 2009:
Michael Port – author of the best sellers, Book Yourself Solid and The Think Big Manifesto, and founder of the online network, The Think Big Revolution, as well as Booked Solid University. Michael is the ultimate example of giving value first, building trust, THEN reaping the financial rewards. In his own words, he is the “guy to call when you are tired of thinking small.”
Here’s a video clip from one of Michael’s speaking engagements that summarizes the Book Yourself Solid philosophy.